Established. Experienced. Evolving.
We hold a strong track record of success and leadership in the adventure travel industry. Discover our story, meet our expert team, and see how we’re committed to empowering our partners and fueling the world of adventure experiences
Top Thrills. One Marketplace.
At Adrenaline, adventure is more than a product — it’s a business we know inside and out. For over 12 years, we’ve specialized in high-thrill, high-impact experiences across air, land, and water — from skydiving and exotic supercar driving to zip line tours, whitewater rafting, helicopter rides, and beyond.
We don’t just market adventure — we live it. That means we understand the nuances of each category, the seasonality of your business, the operational challenges, and the customer expectations that come with delivering world-class experiences. Whether you're running a shark diving outfit, a backcountry ATV tour, or a precision driving school, we speak your language.
We partner with leading Experience Providers to help grow their reach, fill more spots, and connect with a wider audience of thrill-seekers across the country. Through our marketplace, we drive bookings, simplify distribution, and support you with tools and resources to succeed — all while maintaining your brand and experience integrity.
We’re here to amplify the businesses behind the adventure — with a platform built by people who truly understand what it takes to run one.
Industry leading reviews
8.5K
Product Ratings
Submissions
+3.8K
Service Ratings
Independent
4.6
5 Star Rating
Google Reviews
12
Years
USA based
350+
Adventure
Partners
Partners
1,700+
Experiences
Active
Active
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Adrenaline Leadership Team
Brendan Nugent
CEO
With over 20 years of experience in adventure tourism sales and marketing, Brendan leads the niche agency in growing partner services and specialized diverse channel distribution strategies, marketing planning and execution, and sales operations. Passionate about expanding access to outdoor experiences, and immersive travel opportunities. Outside of running adrenaline, Brendan find inspiration in travelling with his young family to new destinations.
Vernon West
President
A seasoned leisure industry veteran and investor, Vernon West has deep expertise in climbing, ziplining, location-based entertainment, and reservation technology. As a digital strategy leader at Adrenaline, he focuses on scaling operations and driving innovation in adventure tourism. An avid kayaker and foil surfer, he brings his passion for outdoor experiences into his work, helping to expand access to thrilling adventures worldwide.
Sarath VA Kumar
Head of Development
With over 11 years of experience in marketplaces, API connectivity, and eCommerce platforms, Sarath V A Kumar is a seasoned technology leader with a passion for building scalable digital solutions. He thrives on solving complex technical challenges and driving innovation in online commerce. Outside of work, Sarath enjoys spending time with family, and an avid trail hiker.
Jeffrey Hlaca
Head of Ecommerce
A leading authority in travel performance marketing, Jeff Hlaca knows more about driving results in this space than anyone in the USA. With deep expertise in digital marketing strategy and execution within major digital advertising platforms, dynamic product feed integration, SEO, and conversion rate optimization.
2025 ADRENALINE, INC.